Ad testing and development
See which creative holds attention, builds the brand and drives action before media spend goes live.
- Ad testing
- AI-powered ad testing
Get the consumer answer before you commit the budget.
InsightMeter is a market research platform for brands and agencies. Test ads, ideas, packs and prices with verified audiences, and read the results in hours instead of weeks.
Self-serve or expert-led. Pay as you go, or buy volume and save.
0
Ad stand-out
Strong
Drag across the dial to test it
1,200 respondents
Results in 3 hours
+14 vs category norm
Five ways to test before you launch.
Innovation and product development
Rank ideas, refine concepts and test packs and prices so only the strongest reach the shelf.
- Idea screening and concept testing
- Package design and price testing
Media planning and effectiveness
Find the channel and format mix that earns more from every digital media pound or dollar.
- Digital media optimisation
Brand insights
Track how well your brand is known, liked and chosen, and where it needs to grow next.
- Brand tracking and equity measurement
- Creative mix and brand positioning
Customer experience insights
Spot the moments that delight or frustrate people, and shape experiences they remember.
- Customer experience optimisation
From question to decision in one afternoon.
Audience
Women 25 to 44United KingdomCategory buyersOnline shoppers
Sample size: 1,200
Questions
Responses collected
0 of 1,200
Appeal82+14 vs norm
Stand-out88+21 vs norm
Intent71+6 vs norm
Shared with 6 teammates
Put two ideas head to head.
Pick a concept to see how it scores. Every result is read against the category norm, so you know what good looks like.
Category norm (60)
0Typical time to first results
0Markets covered by verified audiences
0Consumers ready to take part
0Of teams say they decide faster
Research on your terms.
Run studies yourself or bring in an expert. Pay for what you use, or commit to volume for better value.
Pay as you go
Start a study whenever you need an answer. No commitment.
- Self-serve studies in minutes
- Results dashboard with norms
- Support when you need it
Volume plans
Commit upfront to unlock more value across every study you run.
- Lower cost per study
- Team access to all project data
- Expert consulting on request
Run your first study this week.
Book a short demo and we will show you how to get a decision-ready answer in hours.
Request a demo